Have you considered pursuing an advanced designation and then wondered if they are worth the time and financial investment? There are several advanced designations and certificates that fundraising professionals can consider. The most common ones that I see for generalists are the CFRE, ACFRE, CAP, and certificates in fundraising, fundraising management, or executive leadership offered by colleges and universities like the Lilly School of Philanthropy and the University of Texas-Austin. Others are specifically focused on higher education or estate planning law. These certifications all have significant costs- time and money- plus ongoing continuing education and recertification costs every few years.
Why should you consider investing in an advanced designation or certification?
Differentiate yourself with donors.
A vital component of the relationship between a major gifts donor and a major gifts officer is trust. An advanced designation provides a shortcut- it automatically signals that you have knowledge and experience in the field. Donors rely on you to provide accurate information and informed suggestions during the gift planning process. An advanced designation shows that they can.
An advanced designation can build your credibility with your organization’s leadership.
An advanced certificate assures employers that you are committed to the field. It signals your intention to becoming an expert in philanthropy vs. someone who is ‘passing through’ on their way to other careers. Your expertise can help you become more visible within your team. It can also help you demonstrate your leadership to your team.
Become more effective in your current role.
Let’s not miss the point of getting an advanced designation: to improve your knowledge and skills. The certification process will give you access to information and techniques that help you work more effectively with staff and board members. Many of the programs emphasize the role of volunteers in philanthropy.
Position yourself for success at the next level and beyond in your career.
An advanced certificate or designation will put you in the strongest possible position to compete for that next role. If you are interviewing for a new position, CFRE designees can command a 10-25% higher salary than non-certified peers. In addition, the CFRE is in high demand internationally, and the CAP is becoming more recognized as a top planned giving designation in the United States.
Explore the options and commit to investing in yourself in 2022. Many of the programs are now virtual, making them even more affordable and accessible. You’ll open the door to new professional relationships, opportunities to lead the field and increase the good you and your organization can do in the world.