Two new books are on the OnPoint bookshelf: a fundraising classic by Jerold Panas and a new release by Dorie Clark.
Like many people, this is the time of year when I start thinking about my goals for the upcoming year. Sometimes I want to update specific skills or review a topic that feels rusty. Other times I want to dig deeper into my long-term career and personal goals. Over the years, my personal and professional bookshelf has reflected my worries (The First 90 Days), my challenges (Leading Change), and my interests (Sapiens).
I recently read both of the books I highlight below. One let me review the time-tested advice from a major gifts superstar. The other helped me reflect on assessing success accurately and how many forms it can come in.
First, the classic: Asking, by Jerold Panas.
Panas entered the field in 1968. Recently Emerson&Church released a revised edition of Asking, one of 17 books written by Panas during his 50+year career.
This little book has sold millions of copies. Its supportive tone, personal stories, and sharp focus take you through each step in the process of preparing to approach a prospective donor. His humanity in acknowledging the anxiety that EVERYONE has when asking gives encouraged me when I was first approaching corporations for sponsorships and annual support.
The ‘sales’ tone might put some readers off. Keep reading. The tips will help you support your volunteers and yourself as you grow this critical fundraising skill. The book includes sample letters, scripts, and an overview of how to determine the ‘right’ amount to ask a donor to consider giving to your campaign. I recommend it for deepening your understanding of the role of personal relationships and calls in major gift and capital campaigns.
The newcomer: The Long Game, by Dorie Clark.
By comparison, Clark is a relative newcomer (‘only’ 20 years’ experience!). She writes prolifically about careers and entrepreneurship. Teaching at Duke and running a successful coaching practice has given her insights into career pathways and a solid reputation as a teacher, coach, and entrepreneur.
Clark makes several important points about career and business success. So much of what we see online or in social media feeds distorts the time and effort it takes to become visible- as an expert, business, or leader. If you are trying to become more visible within your organization or on the world stage, persistent, steady action is the surest pathway to success. She offers encouragement, humility, and real-life stories of overnight successes- that weren’t! If you are feeling stuck or anxious that your career isn’t advancing the way you planned, an evening with Dorie will get you back on track.
I’m always looking for recommendations for the bookshelf. What books are you reading right now? Which ones have impacted your career the most? Let me know in the comments.